Starbucks Unveils New Holiday Merch & Roller Rabbit Collab
Starbucks’ holiday merchandise collection is generating significant buzz, particularly after the immense popularity and rapid sell-out of its 20-ounce “Bearista” cup. While Starbucks expressed apologies for the disappointment caused by the Bearista’s unavailability, confirming it won't be returning this season despite exceeding shipping expectations, the coffee giant is introducing a new array of festive items to excite fans.
A major highlight is the upcoming collaboration with lifestyle brand Roller Rabbit. Set for an official release on December 2, this limited-edition collection will feature Roller Rabbit’s signature vibrant designs on new cups, aiming to capture the spirit of the holidays. Social media, notably an Instagram post by @snackolater, offered a sneak peek, though some shoppers have already reported spotting these items in stores ahead of schedule, sparking both anticipation and some confusion among customers.
Beyond the Roller Rabbit partnership, Starbucks launched several new merchandise items on November 6. This diverse lineup includes the glossy White Ribbon Tumbler ($21.95), the festive red Gingerbread Cookie Tumbler ($24.95), and the cozy White Pleated Mug ($21.95). Other additions are the adorable Holiday Puppy Tumbler ($24.95), the mermaid-inspired Siren’s Tail Mug ($19.95), and the practical Gingerbread Travel Mug ($29.95) designed to keep drinks hot. The collection also features the elegant Golden Poinsettia Mug ($29.95), the gift-themed Red Ribbon Tumbler ($27.95), a sleek White Starbucks Tumbler ($39.95), the festive Starbucks Christmas Mug ($19.95), and the luxurious Gold Speckled Tumbler ($32.95). Despite the new offerings, a segment of fans remains vocal about their desire for the Bearista cup's return, underscoring the challenge of managing demand for highly sought-after, limited-edition items.
With the release of their new holiday merch, Starbucks is joining the trend of brands collaborating to create unique pop culture holiday merch for fans.
