POP MART’s LABUBU Debuts on New Macy’s Thanksgiving Day Parade Float

Popular designer toy characters, spearheaded by LABUBU, are set to make a significant splash at the upcoming Macy’s Thanksgiving Day Parade. These adorable, fluffy creatures, which have recently gained widespread popularity appearing on everything from children's backpacks to high-end purses, will now be featured on their own dedicated float, titled “Friendsgiving in POP CITY.” This new float, announced by POP MART on October 22nd, will showcase a vibrant ensemble of POP MART characters, including LABUBU, MOKOKO, SKULLPANDA, Peach Riot, Dimoo, MOLLY, and Duckoo.

A standout feature of the float will be the 16-foot-tall fuzzy inflatable sculptures of LABUBU and MOKOKO, marking them as the first elements of their kind ever built for a parade float. Jordan Dabby, producer of the Macy’s Thanksgiving Day Parade, expressed enthusiasm for the collaboration, noting that the colorful and mischievous POP MART characters, with their 15-year history of inspiring joy, will add an “extra splash of personality” and continue the parade's tradition of sparking “wonder and connection.” The primary benefit highlighted is the enrichment of the parade's character lineup and the extension of POP MART's brand reach to a massive audience.

Beyond the parade, POP MART is also partnering with Macy’s for a special holiday pop-up store at the iconic Macy’s Herald Square in November. This pop-up will offer customers an immersive experience, allowing them to engage with their favorite characters and products in real life. The article does not mention any risks associated with this collaboration. The 99th Macy’s Thanksgiving Day Parade is scheduled to air on November 27th on NBC and will also be available for streaming on Peacock.

(Source: https://www.lifeandstylemag.com/posts/look-out-for-labubu-at-the-macys-thanksgiving-day-parade/)